Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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Dive into the research topics where Manisha Mathur is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 13 Article
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Role of marketing agility capability in reactance and student engagement with new industry technologies
Mathur, M. & Dugan, M. T., 2025, In: Journal of Education for Business. 100, 3, p. 116-130 15 p.Research output: Contribution to journal › Article › peer-review
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Digital opportunity assessment in international markets
Kardes, I., Tran, J. M., Mathur, M., Flynn, L. R. & Dugan, M. T., 2024, In: International Journal of Trade and Global Markets. 20, 1-2, p. 25-49 25 p.Research output: Contribution to journal › Article › peer-review
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Social-relational capabilities: strategic transformation of brand resources to increase brand equity
Mathur, M., 2024, In: International Review of Retail, Distribution and Consumer Research. 34, 1, p. 73-103 31 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, M., Lawrence, D. & Chakravarty, A., May 2023, In: International Journal of Consumer Studies. 47, 3, p. 1076-1094 19 p.Research output: Contribution to journal › Article › peer-review
17 Link opens in a new tab Scopus citations -
Who pulls the strings: firm strategy or firm environment in controlling firm risk?
Mathur, M., Dec 2022, In: Journal of Marketing Analytics. 10, 4, p. 341-359 19 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Scopus citations