Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production
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Dive into the research topics where Philip Kang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 6 Article
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Application of machine and deep learning techniques on sport non-fungible token tweets: exploration of perceived values and risks
Kang, P., Ko, Y., Youm, S., Chun, Y., Davis, S. & Connaughton, D., Dec 2 2025, In: International Journal of Sports Marketing and Sponsorship. 26, 4, p. 862-883Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
A conceptual framework for understanding brand connection to sport mascots.
Ko, Y. J., Yun, L. & Kang, P., Aug 1 2025, In: Sport Management Review. 28, 4, p. 729-752 24 p.Research output: Contribution to journal › Article › peer-review
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Exploring Need Segments of Recreational Sports Participants.
Kang, P., Yoo, S., Davis, S., Serrano, M. H. G. & Ko, Y. J., Jun 25 2025, In: Journal of Global Sport Management. p. 1-24 24 p.Research output: Contribution to journal › Article › peer-review
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African American women's willingness to participate in online health communities during COVID-19.
James, D. C. S., Kang, P. & McQueen, D., May 1 2023, In: Telemedicine and e-Health. 29, 5, p. 657-664 8 p.Research output: Contribution to journal › Article › peer-review
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New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports.
Sears, J., Kang, P., Ko, Y. J. & Lee, J. S., Dec 1 2022, In: Sport Marketing Quarterly. 31, 4, p. 255-264 10 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations