Abstract
The purpose of this research is to consider how trust in and perceived risk of a mobile marketplace impact a consumer before installing a mobile application. In particular, trust is considered from the perspective of institutionalized trust, where consumers faced with ignorance rely on institutionalized mechanisms for personal safety. A bidirectional research model is presented based on trust and perceived risk as antecedents to the intent to install a mobile application. Data is collected from a survey of 214 participants and is analyzed using structural equation modeling. Results suggest that institutional loyalty plays a significant role in consumers’ intent to install mobile apps. Trust and its antecedent, security, had strong significant positive relationships with the intention to install mobile apps, while risk and its antecedent, privacy, had weak and insignificant relationships. The bidirectional model's relationship between trust and risk was also insignificant in both directions, further suggesting that perception of risk is an insignificant factor in the intent to install mobile apps.
Original language | English (US) |
---|---|
Pages (from-to) | 49-59 |
Number of pages | 11 |
Journal | International Journal of Information Management |
Volume | 39 |
DOIs | |
State | Published - Apr 2018 |
Externally published | Yes |
Keywords
- Information security
- Institutionalized trust
- Intent to install
- Mobile app installation
- Mobile device security
ASJC Scopus subject areas
- Management Information Systems
- Information Systems
- Computer Networks and Communications
- Information Systems and Management
- Marketing
- Library and Information Sciences
- Artificial Intelligence