A privacy agreement negotiation model in B2C e-commerce transactions

Murthy V. Rallapalli

Research output: Contribution to journalArticlepeer-review


This article presents an alternate approach to effectively address the way privacy agreements are initiated through web services. In this new framework, the consumer and the service provider can mutually negotiate on the privacy terms. It contains a privacy model in which the transaction takes place after a negotiation between the service provider and the web user is completed. In addition, this framework would support various negotiation levels of the agreement lifecycle which is an important aspect of the dynamic environment of a B2C e-commerce scenario. A third party trusted agency and a privacy filter are included to handle privacy information of the web user. The author seeks to raise awareness of the issues surrounding privacy transactions and the potential ongoing impact to both service providers and clients as the use of web services accelerates.

Original languageEnglish (US)
Pages (from-to)1-7
Number of pages7
JournalInternational Journal of Information Security and Privacy
Issue number4
StatePublished - 2011
Externally publishedYes


  • B2C
  • E-commerce
  • Negotiation protocol
  • Privacy agreement
  • Privacy filter
  • SOA
  • Web services

ASJC Scopus subject areas

  • Information Systems


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