Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National

Mary F. Mobley; Ellen M. Moore

doi:10.1007/978-3-319-11848-2_36

Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National

Mary F. Mobley
, Ellen M. Moore

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The ongoing debate in the popular media regarding the National Council of Women’s Organizations’ (NCWO) demand for women members at the prestigious Augusta National Golf Club (ANGC), host of the world-famous Masters Golf Tournament, is currently raging. Brief profiles of the NCWO and the ANGC including its membership and policies will be presented. Current and potential economic consequences will be delineated surrounding this controversy regarding the impact on the ANGC, the surrounding community, and charitable organizations. Further, possible image ramifications will be discussed. Reviews of the opposing positions relative to female membership will be presented, which will include both the rhetoric that divides and the common ground that connects the agents of change (AC) and the stewards of tradition (ST). Additionally, consumer behavior and marketing management concepts will be considered.

Original language	English (US)
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	112
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-11848-2_36
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Charitable Organization
Common Ground
Consumer Behavior
External Environmental Factor
Popular Medium

ASJC Scopus subject areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-11848-2_36

Cite this

Mobley, M. F., & Moore, E. M. (2015). Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 112). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11848-2_36

Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National. / Mobley, Mary F.; Moore, Ellen M.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 112 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National

Abstract

Publication series

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this