An analysis of marketing and accounting educators ethics preferences

Philip H. Siegel, Pamela Z Jackson

Research output: Contribution to journalArticlepeer-review


To assist academic institutions and professional educator associations in accounting and marketing to develop and implement an ethical code, we compared university faculties' perceptions of 142 types of behaviors for teaching, research and service. The research used the Integrated Social Contracts Theory (ISCT) to compare norms of ethically acceptable/unacceptable behaviors of accounting and marketing educators. The findings can assist decision makers, university administrators, ethics committees in clarifying differences in ethical values between functional areas in business.

Original languageEnglish (US)
Pages (from-to)25-42
Number of pages18
JournalJournal of Legal, Ethical and Regulatory Issues
Issue number1
StatePublished - Oct 25 2011

ASJC Scopus subject areas

  • Business and International Management
  • Sociology and Political Science
  • Economics and Econometrics
  • Strategy and Management
  • Law


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