Abstract
This empirical study surveyed homeowners on various demographic and attitudinal dimensionsfor the purpose of profiling property and casualty insurance customers. The results of a discriminant analysis identified variables which are important with respect to client retention, a factor that is critical for the long-term economic health of an insurance agency.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 19-29 |
| Number of pages | 11 |
| Journal | Journal of Professional Services Marketing |
| Volume | 7 |
| Issue number | 1 |
| DOIs | |
| State | Published - Oct 17 1991 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
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