Communication instruction in a mature institutional partnership: An examination of evolving methods

Martha Wetterhall Thomas, Samuel B. Hardy IV

Research output: Contribution to journalReview articlepeer-review


Since 1994, the University of South Carolina at Columbia and the Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration) have offered a joint master's degree in international business. Communication instruction was initially a stable component of the program, with a week-long course at the beginning and a report-writing workshop at the end, followed by individual instruction in preparing deliverables for a consulting field project. Since the field projects were phased out in 2003, students continue to receive the one-week communication course in Vienna; after that, they have voluntary access to individual instruction from the Center for Business Communication at the University of South Carolina and exposure to in-class communication workshops as scheduled by faculty across the business disciplines. Although student feedback is positive, these instructional methods currently lack consistency. To achieve such consistency, a communication center can help to integrate instruction within MBA programs through communication intensive courses, writing studios, or a communication capstone course.

Original languageEnglish (US)
Pages (from-to)197-208
Number of pages12
JournalBusiness Communication Quarterly
Issue number2
StatePublished - Jun 1 2005


  • Communication Across the Curriculum
  • Communication center
  • Communication workshops
  • Individual instruction
  • Partner MBA program

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting (miscellaneous)
  • Arts and Humanities (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)


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