@inbook{bd1c917f2761424f86c9210b3c8aedc7,
title = "Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases",
author = "Kreps, \{Gary L.\} and Villagran, \{Melinda M.\} and Xiaoquan Zhao and Colleen McHorney and Christian Ledford and Melinda Weathers and Brian Keefe",
year = "2015",
month = jul,
day = "17",
language = "English (US)",
isbn = "9780765627179",
pages = "233--250",
booktitle = "Leveraging Consumer Psychology for Effective Health Communications",
publisher = "Taylor and Francis Inc.",
}