TY - JOUR
T1 - Development of a spiritually based educational program to increase colorectal cancer screening among African American men and women
AU - Holt, Cheryl L.
AU - Roberts, Chastity
AU - Scarinci, Isabel
AU - Wiley, Shereta R.
AU - Eloubeidi, Mohamad
AU - Crowther, Martha
AU - Bolland, John
AU - Litaker, Mark S.
AU - Southward, Vivian
AU - Coughlin, Steven S.
PY - 2009/7
Y1 - 2009/7
N2 - This study describes the development of a spiritually based intervention to increase colorectal cancer screening through African American churches by framing the health message with spiritual themes and scripture. The intervention development phase consisted of ideas from an advisory panel and core content identified in focus groups. In the pilot-testing phase, prototypes of the intervention materials were tested for graphic appeal in additional focus groups, and content was tested for acceptability and comprehension in cognitive interviews. Participants preferred materials showing a variety of African Americans in real settings, bright color schemes, and an uplifting message emphasizing prevention and early detection. Spiritual themes such as stewardship over the body, being well to serve God, and using faith to overcome fear, were well received. The materials were then finalized for implementation and will be used by community health advisors to encourage screening.
AB - This study describes the development of a spiritually based intervention to increase colorectal cancer screening through African American churches by framing the health message with spiritual themes and scripture. The intervention development phase consisted of ideas from an advisory panel and core content identified in focus groups. In the pilot-testing phase, prototypes of the intervention materials were tested for graphic appeal in additional focus groups, and content was tested for acceptability and comprehension in cognitive interviews. Participants preferred materials showing a variety of African Americans in real settings, bright color schemes, and an uplifting message emphasizing prevention and early detection. Spiritual themes such as stewardship over the body, being well to serve God, and using faith to overcome fear, were well received. The materials were then finalized for implementation and will be used by community health advisors to encourage screening.
UR - http://www.scopus.com/inward/record.url?scp=70350717735&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70350717735&partnerID=8YFLogxK
U2 - 10.1080/10410230903023451
DO - 10.1080/10410230903023451
M3 - Article
C2 - 19657823
AN - SCOPUS:70350717735
SN - 1041-0236
VL - 24
SP - 400
EP - 412
JO - Health Communication
JF - Health Communication
IS - 5
ER -