Fragmentation within the university setting: An internal marketing response

Mary F. Mobley, Nabil A. Ibrahim

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)79-86
Number of pages8
JournalJournal of Marketing for Higher Education
Issue number1
StatePublished - Aug 7 1989

ASJC Scopus subject areas

  • Education
  • Marketing

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