Recruitment and retention of blood donors: A strategic linkage approach

Nabil A. Ibrahim; Mary F. Mobley

doi:10.1097/00004010-199301830-00008

Recruitment and retention of blood donors: A strategic linkage approach

Nabil A. Ibrahim, Mary F. Mobley

James M. Hull College of Business

Research output: Contribution to journal › Article › peer-review

26 Scopus citations

Abstract

Through the use of discriminant analysis, 521 blood donors were analyzed to develop profiles of both high and low donors. The practical value of strategically linking recruitment and retention activities aimed at those who fit a multiple-giving profile is presented.

Original language	English (US)
Pages (from-to)	67-73
Number of pages	7
Journal	Health Care Management Review
Volume	18
Issue number	3
DOIs	https://doi.org/10.1097/00004010-199301830-00008
State	Published - Jan 1 1993

ASJC Scopus subject areas

Leadership and Management
Health Policy
Strategy and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1097/00004010-199301830-00008

Cite this

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title = "Recruitment and retention of blood donors: A strategic linkage approach",

abstract = "Through the use of discriminant analysis, 521 blood donors were analyzed to develop profiles of both high and low donors. The practical value of strategically linking recruitment and retention activities aimed at those who fit a multiple-giving profile is presented.",

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AU - Mobley, Mary F.

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N2 - Through the use of discriminant analysis, 521 blood donors were analyzed to develop profiles of both high and low donors. The practical value of strategically linking recruitment and retention activities aimed at those who fit a multiple-giving profile is presented.

AB - Through the use of discriminant analysis, 521 blood donors were analyzed to develop profiles of both high and low donors. The practical value of strategically linking recruitment and retention activities aimed at those who fit a multiple-giving profile is presented.

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Recruitment and retention of blood donors: A strategic linkage approach

Abstract

ASJC Scopus subject areas

UN SDGs

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