Skip to search boxSkip to navigationSkip to main content

Executives’ Views of Academicians Verses Practitioners in the Field of Marketing

  • Mary F. Mobley
    ,
  • Elnora W. Stuart
Scholary Output:
Chapter in Book/Report/Conference proceeding
Chapter

Abstract

The study was designed to develop a better understanding of practitioners' self-perceptions as well as their perceptions of academicians with respect to various dimensions of professionalism in the field of marketing. Also, the study determines readership levels of academic marketing journals with respect to the practitioner constituency.

Publication Information

Output type

Scholary Output:
Chapter in Book/Report/Conference proceeding
Chapter

Host publication Subtitle

Proceedings of the Academy of Marketing Science

Original language

English (US)

Pages from-to (Number of pages)

Pages 203-207 (5 pages)

Publication milestones

  • Published - 2015

Publication status

Published - 2015

Publisher

Springer Nature, United States

Publication series

  • Publication series name: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print): 2363-6165
    ISSN (Electronic): 2363-6173

Publication IDs

  • Scopus: 85043717761

Host publication title

Developments in Marketing Science

Access to documents

Publication metrics

Metrics

Fractional count
1
Fractional count
0.50
Fractional count
1
Fractional count
0.50
Fractional count
1
Fractional count
1

PlumX, opens in new tab

Captures
1
Citation count
1