Always on My Mind: Recall of Daily Travel Occurrences

Margaret J. Daniels, Marsha D. Loda, Marsha D. Loda

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


While the act of leisure travel does not happen on a daily basis, travel-related occurrences typically do. The purpose of this study was to document consumer recall of daily travel occurrences and examine the relationship between recall and leisure travel involvement, travel frequency and timing of past and future travel. Further, similarities between types of recalled travel occurrences and deliberately sought travel information were assessed. The responses of 335 travel consumers indicated support for hypothesized relationships between daily occurrence recall and travel involvement, frequency and recency. Travel occurrences are a consistent part of consumers daily lives and operate as an important bridge between past and future travel.

Original languageEnglish (US)
Pages (from-to)1-10
Number of pages10
JournalJournal of Travel and Tourism Marketing
Issue number3
StatePublished - 2005


  • Attitudes
  • Belief in a just world
  • Mental illness
  • Stigma

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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