TY - GEN
T1 - Crowdfunding Project Success for Game Developers
T2 - 55th Annual Hawaii International Conference on System Sciences, HICSS 2022
AU - Jozani, Mohsen
AU - Balapour, Ali
AU - Pour, Morteza Safaei
N1 - Publisher Copyright:
© 2022 IEEE Computer Society. All rights reserved.
PY - 2022
Y1 - 2022
N2 - Crowdfunding has revolutionized business investor connection in many industries, one of which is game development. Traditionally, triple-A game developers and publishers were able to monopolize the industry, but with the emergence of crowdfunding platforms, smaller game development teams and companies have a way of competing with large corporations by attracting funds. However, Kickstarter reports show that two-third of game funding projects fail to meet their goals. This study develops and empirically examines a theoretical model to predict video game's crowdfunding success to address this gap. We collect data on video game projects that were initiated on Kickstarter and were later released on the Steam platform. Our analysis of more than 7000 reward tiers for 1967 projects reveals that reward type (free game copy, in-game perks, accessories, artworks, and involvement), and reward description length positively influence funding success, while the number of reward tiers and funding period negatively impact funding success.
AB - Crowdfunding has revolutionized business investor connection in many industries, one of which is game development. Traditionally, triple-A game developers and publishers were able to monopolize the industry, but with the emergence of crowdfunding platforms, smaller game development teams and companies have a way of competing with large corporations by attracting funds. However, Kickstarter reports show that two-third of game funding projects fail to meet their goals. This study develops and empirically examines a theoretical model to predict video game's crowdfunding success to address this gap. We collect data on video game projects that were initiated on Kickstarter and were later released on the Steam platform. Our analysis of more than 7000 reward tiers for 1967 projects reveals that reward type (free game copy, in-game perks, accessories, artworks, and involvement), and reward description length positively influence funding success, while the number of reward tiers and funding period negatively impact funding success.
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M3 - Conference contribution
AN - SCOPUS:85152233528
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 4392
EP - 4401
BT - Proceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022
A2 - Bui, Tung X.
PB - IEEE Computer Society
Y2 - 3 January 2022 through 7 January 2022
ER -